One of the strengths of the platform is in the My Competitors tools. This enables you to search for a rival advertiser and add it in just moments. When setting up your account, depending on the level of your subscription, you can add 3, 5 or 10 competitors.
For users on unlimited accounts, this gives huge flexibility to search among a wide range of competitors and identify potential new publishers. As in the example above, if you're looking at Zalando affiliates, you can identify in each geo-market program.
There will always be some competitors affiliate programs that we've not discovered yet. If that happens to you - please just let us know and we'll look to get it included.
Once that is added, your own website can be added in the Gap Analysis tab to show potential gaps in your affiliate program.
It really is that simple and can save literally hours in finding and analyzing your competitors' linking affiliates. As Robin of GourmetGiftBaskets.com describes it:
"Publisher Discovery Tool is a game changer for affiliate recruitment. Having managed programs for almost 20 years, new partner acquisition is one of the most challenging parts of effective program management. The Publisher Discovery Tool, even at the base offering, gives advertisers tools to see competitors’ partners, perform a gap analysis to uncover prospective partners, and relevant contact info to streamline communication efforts. The Publisher Discovery Tool should the first stop for any advertisers’ recruiting efforts!”
The Publisher Discovery Team