Gambling Sector Affiliates

The Gaming and gambling sector has often been considered as separate area of affiliate marketing, though there is considerable crossover. There are specific chat channels and separate conferences in the iGaming sector such as ICE and the iGBAffiliate London Affiliate Conference - plus others around the world throughout the year. 

Tracking is often also different and separate to mainstream affiliate networks, and the commission structures equally very different. There are however plenty of casino and bingo programs on most of the mainstream affiliate networks - particularly these days, now that the US has relaxed online gambling rules.

Types of affiliate

There are a lot of affiliates who will refer to gaming operators via some of the more mainstream network programs. Affiliate Future, Awin, Tradedoubler and others have bingo, casino and sportsbook programs live, usually with commissions on a CPA.

Most of the higher volume referrers in all gaming sub-sectors will prefer to operate on a 'revshare' (revenue share) model, with most programs offering from 25% of revenues - whatever the referred players bet and lose. This can be by session but is usually based on the revenues from that player for as long as they maintain an active account. Levels of commission often increase for 

Some operators deal with winning players via a 'clawback' mechanism, which offsets against any previous losses. How that is dealt with has always been a bone of contention for affiliates. 

There is also a highly focused set of affiliates with very strong traffic and performance in driving large numbers of new players to the gaming operators. The biggest referrers are usually on very special deals with lifetime commission of anything up to 55%+ of players net spend. 

Finding gaming affiliates in Publisher Discovery

Within the app, there are separate Verticals for Bingo, Sportsbook, Casino and Lottery with thousands of publishers in each. Not all will be totally focused on that vertical as you'd expect as most more general sites have a broader content offering. From this brief snapshot, you can see 5 very relevant ones straight away.

Each of these will be using a variety of gaming links. For those with higher gaming specific traffic, there is always the potential to migrate them from a CPA to Revshare, so well worth reaching out for a conversation.

Read More

You can read more in the article by Lee-Ann Johnstone of Affiliate Insider on Affiliate Tracking in iGaming. 

The Publisher Discovery Team